Our impact
The clients we’ve worked with over the years run the gamut from healthcare, hospitality and learning & development organizations to individuals looking to expand their growth potential in the entertainment, law, film and entrepreneurial fields.
Case study 1
The Big Idea
Create a predictive model using big data.
Background
The organization wanted to make it easier for healthcare providers to diagnose some chronic conditions that reduce quality of life and are costly to the system. They gained access to a large data set of de-identified patient data across various healthcare settings. It would be the first time the organization used data in this way and first predictive model and tool available for their customers. A tool of this nature had the potential to improve healthcare efficiency and differentiate the organization. There were numerous legal and regulatory hurdles and skepticism that this could be done.
Approach
Because we could get caught in spending a considerable amount of time waiting to see if we could do it, I established 3 parallel workstreams to improve efficiency. In each group, we started with the ‘why’ and the considerable impact it would have on our customers and patients. One team (legal/regulatory) fully explored feasibility and any potential risk/issue that needed to be explored. The second team was comprised of statisticians and medics that would understand the data and decide the best way to build the predictive model. The last team was focused on implementation and explored online tools so the customer could seamlessly upload their data for speedy results.
Outcome
We achieved the result of creating the first ever predictive model in the organization and completed it in record time. Several account managers were successful in implementing the tool within large health systems in the US. The team was recognized by the organization with 2 innovation awards.
Case study 2
The Big Idea
Customized content library and creation tool.
Background
Marketers across Europe were responsible for adapting regional/global materials, but the existing method can take up to 8-12 weeks before it would reach customers. There was a need to create a system that would store existing marketing materials and enable teams to quickly adapt and create new content in the matter of hours.
Approach
I assembled a team of software engineers and digital experts to create a rapid prototype of a tool. The prototype gained wide leadership endorsement and we created a multi-year program that leveraged an agile development approach. The team was creative in identifying off the shelf solutions, used artificial intelligence and machine learning for our tougher challenges and created an easy-to-use interface for our marketers.
Outcome
The tool started off in one business unit and region and was eventually scaled across the entire organization. There was significant cost savings and improved speed of materials to market.
Case study 3
The Big Idea
Redefine identity for a portfolio of products and use storytelling to bring it to life.
Background
There was a portfolio of products with separate brand identities and nothing that brought them together. There was an opportunity to create more equity in a unified identity and story that was more relatable to the end user. Current marketing messaging was ‘safe’ and focused on features/benefits.
Approach
Underwent an extensive brand exploration to determine the core identity, values, reason for being. We created a narrative that summarized the experience the end user would have with these products. We used emotive language and created a stronger connection with the core needs of the customer. To ensure marketers could continue on this path, we organized a storytelling summit with inspiring speakers and training to help them create compelling stories.
Outcome
The storytelling summit was one of the highest rated events hosted by the team and the marketers adopted the new brand identity and adapted marketing materials.
